If the UTM parameters are enabled in the general settings, the UTM parameters toggle for the current flow is turned on. For more information, refer to Setting Up General UTM Parameters at Account Level.
You can set UTM parameters for campaigns in flows individually. The changes you perform in the UTM parameters for campaigns in a flow override the general settings. The changes are applicable only for the specific flow you are creating or editing and they do not impact the general settings.
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- Ensure that the general UTM parameters are turned on at Settings > App > UTM tracking. For example:
- In the canvas of the flow, click +.
- Under Actions, click Email.
- Hover your mouse on Email and click the Edit icon.
- In the email template editor, go to the UTM parameters section.
- Click the accordion to expand the parameters. The UTM parameters configured in general settings are carried over to the flow by default.
- Edit the value of UTM parameters. In all value fields, you can enter a static value or select a dynamic value. When you enter '@', a searchable drop-down list of values is displayed.
- Enable or disable individual parameters. You cannot disable the utm_source and utm_medium parameters.
- Click + Create custom parameter to add a custom UTM parameter as a key-value pair.
- Click the delete icon for the custom parameter that is no longer required. You can delete custom UTM parameters that are carried over from general settings.
- Turn off the UTM parameters toggle to disable the usage of UTM parameters in the current flow. In that case, MoEngage does not insert UTM parameters in the links used in the current flow.
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